Who Has The Power

Why certain people don't see the great opportunities that are just in front of their eyes and do not deal with them?

A reason for which some people avoid to make a step forward to future, to progress, to perfection, is that, first of all they are afraid of changing, then they don't know how to observe or they refuse to recognize the chances of success that appear day by day. And they overlook or avoid thinking at long-term consequences of their decisions.

Yesterday, on my way home, I stopped at an antiquarian. Usually at an antiquarian the books are cheaper, and if you know how to negotiate, you have the chance to get anything at half price. This time, instead, I bought three books almost for free. These three books, which were in a perfect condition, are from the printing house Brandbuilders Grup, and I knew they were very expensive. As I arrived home, I checked on the printing house site the real price of those books and I and found that each of them exceeded 70 lei. More exactly these three books are 260 Ron. But do you know with how much money I bought them? Are you ready?

35 Ron. You read right. Just 35 Ron.

Where is the mistake in all this business and who is to blame? Obvious, the salesman. First he didn't know at all how to negotiate, and then he didn't know the real prices of those three books on the market. And, just like this, slowly, slowly, bankruptcy knocks at the door. Yes, I believe it's very true. Some people are very selfish, lazy, uninformed and anxious.

Leadership: Do you define your specific orientation towards receiving a work of art without taking into account the actual value of its content?

Let's face it; if the antique seller would know the real value of the three books would he sell them at such a low price? Be sure that I was ready to pay for those books 150 Ron, because it was still a profitable business, than to buy them from a library or direct from the printing house.

But here is the hard part. When I left, the salesman was "negotiating" with another client the price of another book. "I'm sorry; I can't give it to you with 4 Ron. At least 6 Ron."

Ironic, isn't it? He could have obtained from me 150 Ron, and now he was bargaining for 2 Ron.

A work of art that you have to value is an external force that not everyone suspects, especially when it belongs to your decision to serve its stake. If it is said that the true face of a book is a multiple one, resulting from its amount of interpretation in all languages, then its literary value is an indicator of the quality of the content that you use and reveal it through the prism of the abundance of ideas and projects that stand out.

Leadership: Can you produce an "impetus to obtain more" effect by increasing the value of an asset relative to the shelf price, revealing its shelf life through the subtlety of its essence that always remains the same?

All people are making bad choices once in a while. But for some of them this thing makes them smarter, not stupid. For the high level people, this kind of situation is an advertisement that they have to change their way of thinking and acting. On the other hand, simple people ignore the shock and they don't give up at their traditional way of thinking.

Uninformed people pay a bigger price.

Information represents, especially in these days, a big advantage. And top people know better than anyone what is the value of information, that's why they are always in touch with the news from the domain in which they display their activity. Actually they are so concerned about their future that more than five hours a day they spend developing their knowledge. Sometimes they don't have enough time for other extra job activities; they are so concerned about their personal and professional development. The good part is that top peoples are always on the highest degree of success. A continuous and sustained effort is always rewarded, isn't it?

Leadership follows the following statement that contains the label of a long-term business perspective: "enhance the value of an asset by the total asset value in circulation ! "

The asset that must always be appreciated by at least 50% may be a certain thing, its attributes or the content it distributes, having a large public draw. It depends on how you increase its efficiency or importance through the "know-how" that will allow it a very clear differentiation from the products of other suppliers in your market.

Let's go back a little bit at the antiquarian's salesman, who has the possibility to document every day how much he wants, about anything in any field, for surely he was not in need of books. But he preferred to sit on a bench, smoking quiet and watching passers. How could he know the value of those books in a library? And how could he know how to negotiate, how to obtain a better price, if the books about were sitting down, right beside him, but he never read them?

Everyday some people learn something new, but for others, nothing is new under the sun. The chances of making a career, of getting somewhere far, are at everyone's hand, but some of them are too selfish and too "busy" to take advantage of them. I hope from the bottom of my heart that at least this article is read by some merchandisers and to learn something precious. Namely that "whoever holds the information, holds the power."

According to Wikipedia, Know-How is a term taken from English, which designates specific knowledge, owned by a natural person or an enterprise, regarding a product or manufacturing process.

Leadership is the know-how that makes the difference between the value of the opportunity to improve a result and the value of the constant to deliver the qualities of your work.