Neculai Fântânaru

Everything Depends on Who Leads

Google And Leadership

On April 04, 2014
, in
Leadership R2-Premiere by Neculai Fantanaru

The More Important You Think You Are, The More Insignificant You Risk Being.

The 21st century. Let this be well understood. The information you put on the Internet reflects your worth. You don’t exist if you don’t show up on Google, and if you don’t consistently provide quality information. Especially, in the conditions in which your belonging to the Internet, on the route of information that spreads quickly, becomes fertile only through original creation. In fact, in recent years, you would say that the Internet is the place of primordial purity, of immortality, of endless reverie, of unceasing zeal for perfection.

Therefore, no one cares what position you have, what position you occupy, that you are a politician, a businessman, a doctor, a teacher. No one cares what your name is if your value isn’t reflected in quality information.

Let me give you an example. Statistics show that 99.9% of those who buy construction materials from Dedeman have no idea who runs the company, and care little about the company’s shareholders. They are strictly interested in the products on the Dedeman website, and they search Google for information about those products.

The Internet is the future. And the future is not interested in who you are and how important you think you are. The world only Googles your name if you are a major source of news. Otherwise you are totally non-existent, totally anonymous. Paraphrasing Cornel Ailincăi, we could say that the internet space is the place where the “horizontal” world of each person seeks its purpose deep around the axis of a vertical world constituted by his highest aspirations.

Do you feel alienated from the place where the “horizontal” world of each man seeks its deep meaning around the axis of a vertical world constituted by his highest aspirations?

And there are so many individuals who pretend to be big and strong, but in reality absolutely no one is interested in them, and the latter do not even realize how small and insignificant they are. Especially on the Internet. Or as Cornel Ailincăi used to say, because I like how he posed the problem: “On the Internet, the swarm of vertically following human worlds make up through union and convergence the space of a wonderful saving togetherness. What other higher goal could have the swarm of worlds made up of the space creation in their vast party to honor the man of the future?”

Yes. It’s over with outdated mentalities, and with insipid sharp-dressed old men that are unable to create a blog or a website. Google is not interested in what anyone wears, except when selling clothing. Whoever does not share quality information, completing his own creation with a lot of imagination, will not represent a space worthy of exploration in an expanding universe.

By the way, the youth, because I am addressing you first. Has anyone heard of the “great” president and teacher Emil Constantinescu? Does his name help you? I bet that 25 years ago he was the most important man in the state, all the press and media in Romania always made him the highlight of the news. Rather, I believe that he thought he was the most important in the world, not knowing that immediately after the end of his mandate he would become “a relic that began to stink of a bygone era”.

Who cares about a bland and fleeting existence? Have any of you looked up his name on the internet in the last few years? Does a name help you?

To be clear. Google is not interested in your name, but in the information that you highlight and that the world could search for, because it needs it. The world searches the Internet for the information or product that “your name” makes available, but in no case does it search for “your name” unless you are at the center of the world in an extraordinary capacity. For example, if you are Novak Djokovic, the great Wimbledon champion, or an Oscar winner, something like that, otherwise you are of no interest to anyone.

Leadership is the form of your evolution that makes its presence felt in a space of unceasing zeal for perfection, with the mention that the only thing that can place you in a leading place on the “Most ranking people” ranking list is the information you put in traffic on the Internet, respectively on Google.

Google And Leadership are one and the same entity, because currently and especially in the future, everything will be done in a space that was created not to be alone, but to belong exclusively to the majority. Don’t try to think that without the Internet you will get too far, because if I paraphrase Cornel Ailincăi again: “the Internet has become the primordial space of luminous construction, an inexhaustible reservoir of ideas and images, the hearth of fulfillment of the power of imagination.”

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