The Providers Of Placebo Solutions

Learn to change the consumer's perception of the Brand you represent by adjusting product value ranging from the acceptance of innovation to the addiction effect of the image.

It's not easy to be a merchandiser for a new medicine.

Suppose you own a company producing drugs. Finally, the efforts of the researchers were materialised in a very efficient medicine in treating the bacterial infections. If everyone would realize the fact that this medicine gives indeed results, your company would make millions in sales. But now the big challenge expects for you: the most important step you have to do is to prove that this medicine is efficient that indeed comes in the help of the people and does not put people's life in danger.

Therefore, you have to prove in front of the people in this domain the efficiency of the medicine. The simplest way in this case is to test the medicine on a lot of infected animals. At the end of the tests, if the bacteria disappeared and the infected animals survived, you will receive the permission to test the medicine on human volunteers. If these results are also successful, after this medicine is approved you can sell it on the market. On the other hand, if the medicine is not efficient, means that you invested money and work in vain.

Is it necessary to reconsider the role of "back-up" in the way you perceive innovation?

Permanently, leaders are trying to educate business in their benefit, using receptivity, vision and creativity in everything they try to prove through new functionality and development strategies approaches. Certainly, well-educated leaders in the business sector will generate a quality direction. It depends on them to choose their future success.

But it’s not fair to be indifferent towards the technological progress, and here, leadership works as a "back-up" restorer, in case the results of your own business plans, intentions and efforts don’t materialize in an immediate, received and acknowledged delivery. To this extent, back-up is a component of the decision-making progress that creates connections not so much with the tangible business objectives, but with those closer to efficiency and innovation capacity.

Innovation based on backup requires you to restart a business from the perspective of additional revenue that justifies the effort to keep the brand as the main option in the mind of the consumer and to increase the market share held.

As for leadership, subject to change, the role of "back-up" must be reconsidered in the way one perceives innovation, and rejects kitsch as an obvious necessity, when the imbalances imposed by the tendencies of "sale for sale’s sake" are no longer isolated incidents, but universal challenges.

Do you produce and deliver a product that stagnates at a dead end, rather than first outlining a premium consumer profile that is willing to pay extra for the operating conditions of the product?

The companies are formed and developed by leadership - but also due to it can regress and to decrease their performance. Only one element can accelerate or decelerate the processes of leadership’s degradation – the quality on which is based, and the quality that it delivers.

A company that falls under the influence of a product which stagnates for a long time at a medium level, and has no-growth trends is like bankrupt. Such an operation - implementation of a model of leadership from the outside - can be completely ineffective.

A premium consumer who is willing to pay extra for the operating conditions of the product in question is usually a final agent who, with earned income and within their limits, seeks to meet their needs and desires without necessarily making a fair triage according to value principles, between what is credible and what is not, between approved brands and imitations (fakes).

Just as the forms of land degradation are rendered on the map either by different ways of combining the level curves, either by specific conventional signs accompanied by additional information in the form of letters or numbers - so the efficiency and the equity of leadership is rendered through a process of quality development, a process, which values the relationship between the contracting parties. This process must have a permanent character, and to allow the assessment of „erosion" trends of the implemented measures and strategies.

I also have to add that this transition towards a new model of leadership it is made under the influence of a triggering factor - confidence. Confidence is a kind of protection against all forms of exploitation if it is accompanied and with professional results.

Can you differentiate between a product and a brand, assessing the consumer’s ability to make a triage between the practical factor of the product and the image-promoting factor that always re-emerges into a unique impression?

Do you always appeal at companies that prove to have effective solutions? In any moment of crisis suddenly appear from nowhere on the market all sorts of consultant and expertise firms which sustain to have miracle solutions and concrete strategies of solving the problems. Taking advantage of the crisis and the black expectations of the managers regarding their companies' future, these "miracles" firms sometimes succeed so easy to sign contracts with a lot of companies which their performance level became smaller.

And, just like in the comedy movies, at the end you observe that the new solutions which have to be implemented are so funny and ridiculous, that almost make you laugh. Don't laugh because it's not for laughing. It is very possible that these placebo solutions, if they are implemented in the companies "easy to fool" will lead to bigger problems than they existed in the crisis, especially financial loss.

If the firms which produce medicines must prove first if the medicine is efficient before selling it, probably the most fair would be like consulting firms to prove first that the solutions they offer are really effectivet. When they pass through a serious financial crisis, companies need a simple solution, fast and reliable, that's why they cannot afford the luxury to invest huge amounts of money in consulting services which do not bring them so many advantages and do not assure the professional assistance at a high level.

As a general rule, before putting on market a product, the firms first have to prove the quality of the product, what it can do, where can be used, if it is compatible with the international standards, if it is advantageous economically etc. In the case of the consulting firms, things are not different, their experts have to win the trust and attention of the clients and to convince them that the solutions that offer are reliable, efficient and functional, and especially that they are in the limit of law.

Are you a placebo solution provider - that does not help with anything concrete, or a solution provider that really works?

In marketing, both the quality and the number of followers that are truly interested in your brand profile, both in terms of the use of a product and from the perspective of the future image attribute as an integral part of a series of identity and spiritual landmarks that do not generate self-sufficiency.

Conclusion: The most important thing which you have to count before signing a contract with a consulting firm is to ensure that it has a lot of experience in domain and that the solutions which are proposed are reliable and realistic.

Leadership is like a very expensive pill that is meant to remedy any damage at the company level. Nevertheless, before getting it, you should know what vitamins it contains, if it has a curative effect, and if it is really effective in fighting with the disease that you have to treat - as well as its consequences.

Decisive for the impact of your leadership is its content of "vitamins" and the way you administrate it.