Brand Leadership

Permanently review your creation, launching a unique process of bringing to the fore a broader personal experience.

He who has seen the film "alexander Nevsky" and knows that the battle occupies an important part of the film, will understand Eisenstein’s thought of making the current film: "The Strike", when he tried to give a greater breath to the scene in which the workers encounter the brutal resistance of the machinists in the boiler room. This fight was much extended by Eisenstein, to the despair of his supervisors, who were terrified by the difficulties arising at every step.

Because, Eisenstein, passionate for his work on this scene, made it as a complicated circus act, with jumps, fights, throwing people into barrels, etc. Everything was set up in one rehearsal, but during filming, things weren’t going well. Many scenes had to be reshot a number of times. When finally, after numerous useless shots, everything succeeded, it was found that the film roll was not enough and the whole endeavor had to be redone. Eisenstein insisted on filming the whole fight, even though during editing he later accepted, from dramaturgical considerations, to shorten it.

The direction saw in all these insistencies rather a few whims of the director. They, however, proved to be a tenacious pursuit of his original intentions. *

Are you able to capitalize on your taste for the content you promote, by implementing the verisimilar in an imaginary presentation of reality?

In all segments of producing knowledge, regardless of the requirements of leadership or the adopted constructive approach, in terms of the trends, styles or formulas of continuing to review creation, clearly dominates a sort of structure of preparation. And this preparation, resulting from everything that showcases your taste for the content you promote, cannot be reflected fully over the freedom of expression unless you manage to implement the "verisimilar."

Knowledge is that part of your vision that you appreciate not only from the point of view of its realism content, but also from the context of the action it formulates.

Here the verisimilar (the central instrument necessary for the art of persuasion) is accentuated by the phenomenon that grows due to the increasing number of collages that contribute to achieving the vision and cultivating a superior artistic climate. And to implement the verisimilar in an imaginary presentation of reality is to create the frame of a feature film that reflects the tendency to reinvent the relationship between what we experience and what we have the illusion that we are experiencing, or the relationship between what was happening on stage and the spectator’s gaze.

The verisimilar is that part of the script that shows the way in which the exterior reality the director hints at is reflected in the spectator’s consciousness.

Reviewing creation, assumed as a storage space of the rationales that define you as a script writer in a feature film project, basically meaning only a unique process of bringing to the fore a deeper experience of exploring life and the world, may result in either a friendly interface or one difficulty to access, in a certain construction, sophisticated, called the scene. Momentarily, we will eliminate the purely phenomenological implications of this form of art, but we will assign it a unique touch of objectivity.

This scene, with a well-defined plot, in which are introduced a complex plot-point, a climax or a "piece of action", which we cannot simply deduce and the formulas and principles of the theory detached from the combination of experience with reality, is achieved in a new framework of interacting with people.

The scene tends to gain an individual outline of rigorous organizing of directing elements, a certain structure that suits you best when you want to activate the option of exceeding your limits. To direct means to materialize a concept stemming from an experience of knowledge, respectively, from a complex action of processing information presented in an idealized form.

The verisimilar, endowed with elements with a "news" character, is produced as a response to thinking and imagination that marks that steps of conquering an isolated territory through the years, especially when you manage to transform information into a real experience. When you manage to turn experimental work and theoretical training into a real story.

A novel way of highlighting a wider personal experience consists in associating the visual and sound elements with the conceptual elements so as to give a certainty to the events at a given moment and to a certain intensity.

Can you highlight the breadth of a wider reality that confirms your cultural education by launching your appetite for the culture of perseverance and quality in building artistic compositions?

Brand Leadership highlights what you create by including concepts, or associations between ideas and knowledge, in the reality you want to be seen, not necessarily the one everyone knows. The brand may result in a user-friendly interface or a difficulty to access one, in a certain construction, sophisticated, called the scene, including situations, characters, characteristic aspects of life, played out through personal experience.

If you want to present leadership in a different form, permanently review your creation, launching a unique process of bringing to the fore a broader personal experience.

* Note: Ion Barna - Eisenstein, Youth Publishing House, 1966.