It's Not Easy To Be A Leader On The Market

The goal of a company must not be to survive, but to win in an area that rises to the level of opportunity status that a certain Start-Up represents.

To start a company and to enter into a continuous developing market it is, from certain points of view, similar to entry into a battle. If you want to set up a company just to survive, to assure a decent life, with certainty you will lose in front of those who start from the beginning to think that they will be victorious, that they will succeed to affirm themselves on the market with noticeably higher performances towards any other competitor. In this case, you will do only what is necessary to float on the water, while the more determined competitors, will do everything to make you drown.

What I want to say is that if you decide to start and to lead a company, you have to turn seriously to work. You must prepare yourself in advance for a quick and efficient move. It is not enough to believe from your whole being that you will reach the top; you have to get involved with all your courage and strength. You have to set up a strategy that would include realistic purposes, and that would allow you a long-term development. Besides all of this, it is imperative to be ambitious, persevering and tenacious.

Leadership: Can you strongly and determinedly uphold a view opposed to the dominant one on the product market by fitting yourself into an area that does not require any presentation to be used for commercial marketing by visual marketing?

In the book "The 75 Best Managerial Decisions", British journalist Stuart Crainer said:

"Just as the best computer companies, Apple has begun its life in a garage. In 1977, Steve Jobs designed Apple 1, considered by many to be the first personal computer. Jobs and his brilliant technical partner, Steve Wozniak, have built the first computer in that garage.

But Apple’s decision to get the trophy to produce the first affordable personal computer has created an industry. The Apple 1 variant led to the Apple 2 variant, then to the VisiCalc version and, finally, in 1984 the Mac computer was launched on the market. Also, Apple’s decision has cast a cover over Xerox’s decision to not continue developing computers after its team working on the PARC computer had made a vital breakthrough."

It you want to reach the first, especially on a highly dynamic market, which attracts every year more and more players, it is a pretty strong motivation that will make you work faster and better. However, to ensure success you have to consider certain things. First of all, you cannot afford to enter a market where the competition is fierce without providing quality services. Therefore, it is essential to increase the value of your services in your domain, so that to win an advantage over competition. On the other hand, you have to observe the customers’ trends, to know how to exploit them in order to offer something newer and better.

A visual marketing which aims to support a repeatable and scalable business model is distinguished by both the accessibility of the product and the way in which the target audience wants to perceive the identity of the company/brand. This kind of marketing follows the motto: "A missed occasion is an extra tax charge and a negative point in regards to honesty."

In marketing, the accessibility you accustom your consumers with resembles the tip of an umbrella that can only be "climbed" by using indicators such as the ability to turn into a weapon, or the possibility of being used as a concept of orientation towards customized services.

Conclusion: If you want to become a leader on a market where competitors accelerate the rhythm of expansion, you have to make from success your main purpose. In another context, that means you have to do well your homework before launching out in business, to know which road you should take, to act with a greater intensity in the chosen direction, and to avoid as much as possible the risky situations.

If you want to reach the top, you have to run faster than the other competitors and do not ever stop.